It’s obvious when you think about it, but it’s surprising how many businesses don’t consider how your building’s facade affect their customer footfall and profits. To illustrate this point, consider the difference between these two images for a second:
The top image is of Apple’s Regent Street flagship store. The stone cladding is bright, clean, and carved to suggest wealth, opulence and history – which contrasts beautifully with the window branding of stylish, modern minimalism. It invites customers in and is a perfect example of how an attractive facade can put customers in a buying frame of mind before they’ve even stepped through the door.
The second image is weathered, battered, covered in graffiti and suggests apathy, ugliness and uncleanliness. With this kind of lack of care displayed before customers even step into the store, it’s no wonder that the Woolworths chain went bust here in the UK.
Facade Cleaning – Your Business Deserves a Bright Face
Especially important on the high street but also for other businesses which serves customers in-store or in-office, having a clean, modern and well-maintained exterior suggests care, attention, and success before your customers or clients even meet you. And, as we said last month – what’s that people always say about first impressions?
Especially for high street stores, which are facing ever-increasing competition from online sellers, businesses need to present as strong, modern and impressive a front as possible, as this is impossible to do without a clean and fresh looking store front.
Construction Cosmetics, based in Derby, has been specialising in facade cleaning, brick and mortar tinting, and a host of other brick and masonry cleaning services for over 10 years. Our work takes us across the entire UK, not just the East Midlands, so if your storefront is in need of refreshing, call us today and enjoy increased footfall and business.